Why Video Is the Most Powerful Marketing Tool

Episode #263 with Tyler Lessard

Overview

This week on the Grow Your Business Podcast, Tyler Lessard joins Ryan to share their common love for marketing and how positioning yourself correctly can help you grow your sales in your business. This episode is a must for any business owner that wants to grow their business and pitch better ideas to clients.

Key Takeaways

Understanding the true potential of video production allows you to increase your sales without spending too much money.

Video production is just another way of delivering your business message to your client.

There are hidden video production skills that can be used to grow your business.

About Tyler Lessard

Tyler is the VP Marketing and Chief Video Strategist at Vidyard, co-author of The Visual Sale, host of the annual Video-in-Business Awards, and frequent content producer for all things video in marketing and sales.

Quotes

“All of those different communications that we do are micro stories that we can bring to life in better ways through video."

“We are creating a culture of video within businesses and once that culture gets established where people get excited across the business to be doing more videos opposed to being afraid because it's going to be a big, crazy, frightening thing, that’s when things really change."

“We need to push our client to think about those ideas like, is not the video idea you want to do next, its where are you facing the biggest challenges in your marketing and sales process."

“One of videos greatest superpowers is its ability to educate people."

Links

The Visual Sale, by Tyler Lessard

Find Tyler Lessard on LinkedIn

Check out Vidyard

Follow Vidyard on Facebook | Instagram | Twitter

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Join the Grow Your Video Business Facebook Group

What’s your question for the podcast? Share a video or audio response!