Why You Should Trademark Your Brand
Episode #271 with Trevor Ward
Overview
Should you trademark your brand? This week on the Grow Your Video Business Podcast, Ryan interviews award-winning documentary filmmaker turned intellectual property attorney Trevor Ward. He’s answering all the questions you’ve ever had about trademarks, and some you probably didn’t even know to ask. Trevor shares his journey from filmmaking to law and if there’s still a documentary filmmaker in his soul. If you are a small, medium or large filmmaking company you should grab your pen and paper and listen to today’s episode because we are diving deep into the trademark world. We’re talking about whether or not you should trademark your brand, the step-by step process, how much it costs, and the risks that your brand is facing when you don’t trademark it.
About Trevor Ward
Prior to becoming a lawyer, Trevor was an award winning documentary filmmaker and operated a small video production company for about 12 years (Red Eye Film Co.). He left the business because the last three feature docs that he attempted died in the water. On one, he spent about 1000 hours, his and other peoples’ money, and 2 years trying to make happen.
After that experience, he did some soul searching and decided it was time for something new. He went to law school and now practice intellectual property law.
Disclaimer
Anything said in this podcast episode should not be construed as legal advice. This is purely for entertainment or educational purposes only. If you have specific legal questions, please consult an attorney in your state.
Key Takeaways
The importance of a trademark is to avoid consumer confusion.
Registering your trademark gives you stronger legal protection.
If you are not familiar with trademarks, you should hire an attorney to assist you.
Quotes
[22:07] "In the trademark world, the goods or the services that you're, that you've claimed are what's important."
[27:20] "You always run a risk of a big company suing you because they have deep pockets. And even if they have a weak case, they know that they can outlast you."
Links
Join the Grow Your Video Business Facebook Group
Get the ASCEND Method Cheat Sheet
Connect with Trevor Ward on LinkedIn
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
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