Matter More So You Can Hustle for Attention Less with Jay Acunzo

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Overview

Most video business owners are stuck chasing reach when what actually grows a business is resonance. In this episode, storytelling and speaking strategist Jay Acunzo joins me to break down why mattering more to the right people beats marketing to everyone, and how to communicate with enough conviction that clients seek you out instead of the other way around. If you're tired of competing on price and ready to become your market's favorite, this conversation will shift how you show up.

Key Takeaways

Resonance beats reach. People don't take action because you reached them, they take action because they actually care.
Jay's 6-part "dialogue outline" walks a client from "how does this help me?" all the way to "I'm in, how do I start?"
Don't try to be different from your competitors. Aim to be refreshing to your specific market instead.
Get into your client's journey early as their "running buddy" rather than waiting at the finish line to capture demand.

About Jay Acunzo

Jay Acunzo is a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce. Before starting his advisory firm, Jay was a digital media strategist at Google and head of content for 3 organizations, including HubSpot. He’s directed documentaries, hosted podcasts, and created award-winning content for innovative startups and Fortune 500 brands. Today, Jay teaches business leaders how to communicate with greater clarity, influence, and resonance.

In This Episode

[00:00] Welcome to the show!

[06:35] Meet Jay Acunzo

[12:46] Mediocre Content

[21:02] What Defines A Successful Business

[25:39] Stop Chasing

[28:57] Winning Clients

[44:03] Be Different Or Be Refreshing

[45:33] Influence The Space

[50:15] Communicate With Influence

[53:21] Connect with Jay

[53:54] Outro

Quotes

"Reach is how many see it, but resonance is how much they care." —Jay Acunzo

"Don't market more, matter more. If you matter more, you need to hustle for attention less." —Jay Acunzo

"Don't be the best, be their favorite." —Jay Acunzo

"Nobody's waking up thinking, 'I gotta call Ryan.' It is our job to tell the people." —Ryan Koral