How AI Saved a Project the Budget Almost Killed with Jason Moore

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Overview

AI filmmaker and 14-time author Jason Moore joins me to unpack how artificial intelligence has reshaped the way he tells stories — without stripping out the creativity behind them. We get into a real client project that only became possible because of AI, his three guiding principles for using it well, and how he handles the inevitable wave of online critics. If you're curious (or a little nervous) about where AI fits into your video business, this conversation's for you.

Key Takeaways

AI works best as a collaborator, not a vending machine — the more of yourself you bring to it, the better the output.
Some projects only exist because AI makes them affordable. In those cases, nobody actually loses a job that was never in the budget to begin with.
Every big tech shift — Photoshop, CGI in Jurassic Park, even self-checkout — displaced some work while creating new opportunities for the people who adapted.
Jason's "soul test": if you don't bring your own creativity and judgment, you get soulless results. The human stays in the driver's seat.

About Jason Moore

Jason is the author of 14 books on topics ranging from creativity and design to artificial intelligence. His most recent release, AI and the Church: A Clear Guide for the Curious and Courageous, is an Amazon bestseller that has sparked more than 150 national training engagements.

In film and television, Jason has collaborated with Hollywood producers and created book trailers for New York Times bestselling authors including Arianna Huffington, Seth Godin, Robert Greene, Ryan Holiday, and Marc Ecko.

A graduate of The Modern College of Design, Jason now returns to his alma mater as an adjunct instructor, alongside his work as a sought-after keynote speaker and trainer whose career bridges the worlds of creative production, ministry, and emerging technology.

In This Episode

[00:00] Welcome to the show!

[05:58] Meet Jason Moore

[12:06] AI Video Content

[16:22] AI Video Package

[27:47] Using AI Morally

[38:23] Example Projects

[48:35] Outro

Quotes

"AI should be a 'do it with you' tool, not a 'do it for you' tool." — Jason Moore
"You have a soul and AI doesn't. If you don't bring enough of your soul to your interaction with AI, you get really soulless outputs." — Jason Moore
"I'm a human first, business owner second." — Ryan Koral
"When the option exists, we're going to help more people tell stories in more compelling ways than we could in the past." — Jason Moore