Master the Business of Video Production with the Studio Sherpas Community

As a passionate filmmaker, you've probably faced your fair share of challenges – from trying to charge what you're worth to creating work you're proud of, all while building a reliable team. You might feel overwhelmed or frustrated, wondering how to turn your creative dreams into a sustainable business that truly reflects your worth. You might even feel isolated, thinking you're the only one facing these struggles.

I know exactly how you feel, because I've been there myself. I've been running my own production company for over 18 years, and it's been a journey filled with struggles, triumphs, and valuable lessons. But as much as I love my production company, I've found even greater fulfillment in building a community of likeminded filmmakers.

Who We Are

The Sherpas of the Himalayas are famous for guiding travelers on their treks up the mountains. A Sherpa’s job is not to make anyone climb – travelers have to bring the passion and drive.

Instead, the Sherpas use their experience to show others how to climb the mountain, which path to take, where to step, and what to avoid.

Similarly, the Studio Sherpas community exists to guide you on your way, while you bring your passion to build the type of business you’ve always wanted.

We provide encouragement and accountability through our membership community, online courses and training, as well as a weekly podcast, where we chat with successful filmmakers, business consultants, and entrepreneurs. Everything we do exists to encourage and challenge us all to climb higher in our businesses.

Our community has grown to thousands of filmmakers and video producers, and we’d love for you to join us!



Head Sherpa, Ryan Koral, has booked multiple six-figure jobs in his own video business, filmed all over the world, and worked with iconic brands and celebrities, using his repeatable process.

Through the Video Business Academy, Studio Sherpas will teach this same process to you.

All you need to do is:

  • Invest in the Video Business Academy
  • Apply the Course Lessons
  • Take Part in the Community
  • Watch Your Business Grow!
Join the Academy

Meet Your Head Sherpa — Ryan Koral

Filmmaker, educator, profit maximizer, and dad-joke-telling extraordinaire—Ryan Koral has been crafting documentary films for more than 18 years. He’s been running his own business, Studio Sherpas, for just as long.

Through his own video business, he’s booked multiple six-figure jobs, filmed all over the world, and had the privilege of working with iconic brands and celebrities (see below for proof #cooldad).

And if there’s one thing he understands—it’s the importance of an efficient, repeatable process to not only find leads and book projects but to maximize profitability while doing it. Because there’s a lot you have to sacrifice in business, but charging what you’re worth isn’t one of them.

When he’s not behind the camera, he’s either hanging out with his 3 kids (whom he adores), asking his wife to rate his latest jokes or begging Koda (the dog) to stop eating socks.

Like most entrepreneurs, he enjoys a strong mug of coffee, is constantly listening to Audible, and can’t stop watching The Office.