The Importance Of The Five Laws of Stratospheric Success
Episode #153 with Bob Burg
There are many different elements that all add up to business success. Chief among these are providing great value and communicating that well to as many people as possible. My guest today has written an incredibly helpful book on doing just that and I’m truly thrilled to have him share his knowledge with you today.
Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books, such as The Go-Giver, which focus on sales, marketing, and influence, with total book sales of well over a million copies.
In today’s interview, Bob breaks down the key principles of business success that make up The Go-Giver. These are the laws of value, compensation, influence, authenticity, and receptivity. Bob and I discuss how understanding and operating within each of these will help your business grow and prosper like nothing else.
We dive deep into what it means to provide value to customers and how this is much more than simply a price-point. By trying to serve people and add value to their lives, your business can’t help but grow. Even more, you’ll find your work more enjoyable than ever.
In This Episode
- The five laws of stratospheric success for your video business
- How to communicate the value of what you do so that others pay top-dollar for it
- Why selling isn’t what most people think it is
- Simple tips to make networking more fun and more effective
- How understanding the true definition of sales will inevitably lead to success
- How to sell on high-value instead of low price
“The focus is not on your fee. The focus is on bringing immense value to your client. Money is simply an echo of value.” [7:25]
“When you place the other person’s interests first, and when you come at it authentically, you’ve created that benevolent context for your success where the money comes to you. You’ve got to be willing to receive it with gratitude.” [13:47]
“Nobody is going to buy from you because you have a quota to meet or because you need the money, or even because you’re a really nice person. They’re going to buy from you because they believe they will be better off by doing so.” [16:28]
“Many people think that selling is about trying to convince someone to buy something they don’t want or need. That’s not selling. Selling is simply discovering what the other person wants, needs, or desires and helping them to get it.” [22:23]
“When you sell on low price, you’re a commodity and that’s how you’re treated. When you sell on high-value, you’re a resource.” [32:04]