You Can’t Sell $20K From a 7-Second Reel with Allison Hare

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Overview

Allison Hare is a podcast and personal brand strategist and the host of Culture Changers Podcast. She worked on 24 shows last year alone. Turns out we've got weirdly similar origin stories (college radio, falling for the microphone, then taking the long way around). We talked about why so many of us filmmakers would rather hide behind the camera, and why a podcast might be one of the best trust builders a production business can have. I even confessed the time I almost quit this show, and what a guy in my mastermind said that talked me out of it.

If you've ever thought "who'd listen to me?" or "somebody in my space already has a show," this one's for you. Allison walks through how she helps people decide whether they should even have a podcast (not everybody should). We also tossed around a pile of show ideas built for video folks.

In This Episode:

[00:00] Welcome to the show!
[04:17] Meet Allison Hare
[07:31] Podcasting
[09:01] Podcast Strategist
[12:23] Transformation Stories
[19:24] Trust, Credibility, and Visibility
[21:58] High Value Networking Tools
[23:10] A Place To Share Stories
[25:57] Your Unique Differentiator
[30:52] Should You Have A Show?
[36:45] Podcast Ideas
[41:48] Connect with Allison
[43:32] Outro

Key takeaways

Know what your show is for. Allison sorts every podcast into four buckets: trust and visibility, high-value networking, lead generation, or a place to share stories. Pick which one’s in the driver’s seat before you hit record.
Use her gut check before you start. Budget, bandwidth and burning desire. Budget can buy back bandwidth, but if there’s no fire, don’t bother.
Start with what you already do. If you shoot interviews for clients, you already know how to make a show. Try breaking down a client film with that client on camera.
If people can’t find you, they can’t hire you. Hiding keeps you from the folks who are already looking for exactly what you do.

Quotes

“You can’t sell a $20,000 program from one really well-produced seven-second reel.” (Allison Hare)
“If you’re not willing to be discoverable, you’re literally blocking blessings for other people, because there are people looking for you.” (Allison Hare)
“Your story is the strategy. That’s your differentiator.” (Ryan Koral)
“If you want to do big things, you have to take big swings.” (Allison Hare)

You Can’t Sell $20K From a 7-Second Reel with Allison Hare

Overview

In This Episode:

Key takeaways

Quotes

Guest Links

Links