You're Working Like a Caffeinated Octopus with Jordan Raynor
513
Overview
Jordan Raynor’s back on the show, and this time he’s fresh off cutting more than half his revenue on purpose to make room for bigger goals. He and Ryan get into why your quarterly goals should feel almost too small, what to do with all those Claude threads you’ve got open, and the one-minute weekly habit that nearly doubles your chances of hitting a goal.
Key Takeaways
- Go big long term, go small short term. Jordan’s team sets one to five goals per person per quarter, max, and some of their best quarters had just one. If your list doesn’t feel like “not enough,” you’ve probably taken on too much.
- Work one goal at a time. Jumping between all of them makes you a “caffeinated octopus.” Finish one (or get it to the point where you’re waiting on someone), then move to the next.
- Your Claude chats are open loops. Get them out of your tabs and into one to-do system you trust. And while Claude’s thinking, get up from your desk so you don’t context shift.
- Tell a friend and send weekly updates. Research from Dr. Gail Matthews found it nearly doubles your odds of hitting a goal.
About Jordan Raynor
Jordan Raynor is a leading voice of the faith and work movement. Through his bestselling books (Redeeming Your Goals, The Sacredness of Secular Work, Called to Create, etc.), keynote speeches, and devotionals, Jordan has helped millions of Christians in every country on earth connect the gospel to their work.
In addition to his writing and speaking, Jordan serves as the Executive Chairman of Threshold 360, a venture-backed tech startup which Jordan previously ran as CEO following a string of successful ventures of his own.
Jordan has twice been selected as a Google Fellow and served in The White House under President George W. Bush. A sixth-generation Floridian, Jordan lives in Tampa with his wife and their three young daughters. The Raynors are proud members of The Church at Odessa.
In This Episode
- [00:00] Welcome to the show!
- [05:38] Meet Jordan Raynor
- [17:58] EOS
- [23:46] Sequence Your Goals
- [27:15] Context Shifting With AI
- [30:36] Commitment Tracking System
- [36:01] A "Stop Doing" Meeting
- [39:26] Connect with Jordan
- [40:18] Outro
Quotes
- “If you’re not saying that regularly, you’re not learning. And if you’re not learning, you’re not leading, and no one’s gonna follow you.” (Jordan Raynor)
- “Claude chats are the new browser tabs.” (Jordan Raynor)
- “You don’t actually have to complete the work in order for your brain to forget about the work.” (Jordan Raynor)
- “None of us want to face our finitude. We all want to believe that we’re limitless. And we’re not.” (Jordan Raynor)
- “I could open that one and get this one working at the same time as that one, and just think of all the things I’m getting done here.” (Ryan Koral)
Guest Links
Grab Jordan's new book, Redeeming Your Goals, wherever books are sold (Amazon and Audible too), and check out the free stuff on his website.
Links
Find out more about the Studio Sherpas Mastermind
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Join the Studio Sherpas newsletter