The Untapped Niche Filmmakers Are Sleeping On With Quynh Nguyen, Jessie Chu and Sara Kim

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Overview

Quynh Nguyen, Jessie Chu, and Sara Kim are paper flower artists, educators, and co-founders of a mastermind built specifically for creative makers. In this episode, they share why story — not just skill — is what separates thriving artists from those who stay invisible. We also dig into why the creative maker market is a surprisingly powerful niche for video professionals to explore, and what it really takes to just start showing up on camera.

Key Takeaways

Sharing your story isn't optional — your audience is already guessing what your brand is about, so you might as well tell them yourself.
The creative maker market (paper artists, ceramicists, makers of all kinds) produces inherently beautiful visuals and is actively looking for videographers who get them.
You don't learn until you launch — waiting for the perfect setup or the perfect script just delays the growth that only comes from doing.
A mastermind works best when the leaders model vulnerability first — that's what gives members permission to open up and be honest about their struggles.

About Quynh, Jessie, Sara

Three artists. Two countries. One mission: to build a thriving, honest, and supportive community for paper flower artists around the world. Together they bring backgrounds in law, music performance, culinary arts, marketing and logistics. They are proof that creative entrepreneurs come from everywhere.

Paper Talk was born in 2017 when Quynh and Jessie could not find a community of crepe paper flower artists online and decided to build one themselves. What started as a Facebook group became a global community of makers, a podcast with 250,000 downloads, three published books, a YouTube channel with 73,500 subscribers, and brand partnerships with some of the most recognizable names in the creative industry. None of that happened without video.

In This Episode

[00:00:00] Welcome to the show!

[00:05:29] Meet Quynh, Jessie, and Sara

[00:17:42] Utilizing Pinterest

[00:24:03] Creative Maker Market

[00:39:19] Newsletters

[00:46:53] Mastermind Groups

[00:58:56] Connect with Quynh, Jessie, and Sara
[01:00:04] Outro

Quotes

"If you don't put your foot out there and say, 'This is my story, this is my brand' — they might miss the mark, and you're missing your targeted audience." — Quynh Nguyen

"What you see versus what your audience sees are two different things. Being able to tell them why you're doing this — that's what stands out." — Jessie Chu

"Your ideal clients need you to show up for them. If you're holding back by not showing up on video, you're holding back the thing you're made to do." — Ryan Koral

"My first video is so cringy to watch — but I don't take it down, because without that first video, I wouldn't be where I am now." — Sara Kim

"In the last 10 weeks of sharing my real story — vulnerable, personal stuff — I've gotten more comments, DMs, and people stopping me in public than in the last two years combined." — Ryan Koral

Guest Links

Find Quynh Nguyen (Pink & Posey) online - Website | @pinkandposey on socials
Find Jessie Chu (Crafted to Bloom) online - Website | @jessie.choo on socials
Find Sara Kim online (Handmade by Sara) - @handmadebysakim on socials
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