Ready to land big-budget clients?


Use my six-step method (A.S.C.E.N.D) to a successful client meeting. You CAN lead sales meetings more effectively and instill greater confidence in your clients so they understand the value in working with you! 

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You can...


  • Confidently meet with huge corporations knowing your numbers are solid and your value is being recognized
  • ​Know what questions to ask to get all the information necessary to create an accurate estimate 
  • Give clients confidence that you (& your team) can handle the job and exceed expectations

Experience Results

Most creative businesses fail not because the work isn't good enough, but because they don't understand how to run the business.

The truth is, freedom and balance in your life are only possible when you run a business with the same intention and processes as you are creative–and I'm here to show you the way.

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Meet Ryan

Filmmaker, educator, profit maximizer, and dad-joke-telling extraordinaire—Ryan Koral has been crafting documentary films for more than 17 years. He’s been running his own business, Studio Sherpas, for just as long.

Through his own video business, he’s booked multiple six-figure jobs, filmed all over the world, and had the privilege of working with iconic brands and celebrities (see below for proof #cooldad).

And if there’s one thing he understands—it’s the importance of an efficient, repeatable process to not only find leads and book projects but to maximize profitability while doing it. Because there’s a lot you have to sacrifice in business, but charging what you’re worth isn’t one of them.

When he’s not behind the camera, he’s either hanging out with his 3 kids (whom he adores), asking his wife to rate his latest jokes or begging Koda (the dog) to stop eating socks.

Like most entrepreneurs, he enjoys a strong mug of coffee, is constantly listening to Audible, and can’t stop watching Star Wars.

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Clients I've Worked With